Well, first off, the overwhelming majority of anime is promo materials for the original property, manga or Light Novel or game. That should never surprise you.
Modern Isekai is at its core, Beginner's Fiction. Even the famous ones. Even the "good ones." It's not quite a lazy as
LitRPG, but since isekai series are often
also LitRPGs, you can guess how that turns out.
The biggest name Isekai series most likely have their start on
Shōsetsuka ni Narō specifically. It is very much on par with fanfiction sites, except it is original material. You should absolutely recognize very famous series, generic trash series, and absurdly overrated series from that list.
So why is Modern Isekai lazy? It allows the authors take all the literary shortcuts!
- Fish Out of Water protagonist means that the author gets an excuse to go into exposition mode to bring the POV character up to speed. No need to try and naturally introduce setting elements to the audience.
- Protagonist has no preconceived attachments to the world so the author can start the story literally anywhere. No messy torn loyalties.
- The author can just make a passive character outright. Getting dragged along in the story by other characters instead of initiating any actions or plot points themselves.
- Create a decent villain? Either insert character as the villain (as the Villainess sub-genre does), or drop the protagonist in the midst of one-dimensional evil whatevers. Just make the main villain a demon lord or god.
- Character development? Nah. LitRPG elements, numerically show the protagonist getting stronger, and literally avoid having to be creative or even come up with any rational reasons for the protagonist to learn new abilities.
- Consistency of magic systems? Nah! Just give them a "cheat" ability. Put it in your title in advance to excuse yourself from bad fantasy writing practices.
- Kill them off via Truck-kun and you can skip any thought or conflict with wanting to go home. They have nowhere to go. And on top of that, no messy torn loyalties with any preexisting political factions.
- Easy power fantasies with cheat abilities.
- Avoid any actual struggle or character vulnerabilities with cheat abilities.
- Provide a solution of deus ex machina caliber to any threat with cheat abilities.
- Thoughtfully written romance? Make them a slave or magically bind them to the protagonist in summoning rituals gone wrong, or instantly save them right at the beginning to fabricate an emotional connection like Suspension Bridge Effect instead of having anything remotely natural develop, which would take some actual writing skill.
- And many, many more!
Going for an isekai setup pretty much guarantees that the author can cover up
very common beginner novelist mistakes with some of the devices listed above. Or they can even openly use things that would normally get any other manuscript, synopsis, or even conceptual outlines tossed from consideration in a normal novel.
It's fundamentally lazy and easy writing compared to the fantasy, historical, or scifi genres.
The better isekai address some of these shortcuts and integrate them accordingly and are better for it. Some avoid it, but they rarely hit all of them. Just about everyone goes for the Easy Setting Exposition Shortcut.
I've generally shifted to prefer Reincarnation stories over the Transmigrator stories because they deny the author at least some of the above list, but they still utilize many of the same ones in the end.
That list is why Isekai is so plentiful. It creates excuses for bad writing to come off as natural or good writing in fantasy settings. The power-fantasy series are always popular because they just always have been. Asian fiction has always focused on Cultivation-type (xianxia) stories. Baked right into their cultural mythology.
But the good news is that we're starting to get past the generic bottom-of-the-barrel isekai trash and into the self-parody stuff.
- "Reincarnated as a sword" is next season (fall 2022)
- "Reincarnated as a vending machine" anime adaptation just go announced.
But there's more traditional fantasy on the way too that just got announced. Keep an eye out for those.